Siskyou Economic DevelopmentYreka California

"I am so incredibly grateful for all the help I have received from my amazing San Francisco SBDC financial advisor. I couldn't have done all the necessary requirements for loan application without her. My advisor was very helpful in educating me on financial planning and understanding my business growth plans. The San Francisco SBDC has played a very important role in the success of my small business to date." 

Samira Araghi

BACKGROUND

WildBride was established in San Francisco in September 2017 by fashionista Samira Araghi and was created because of the owner’s love of fashion and the lack of special, non­traditional wedding gowns. It is the premier boutique bridal salon for the unconventional bride seeking an extraordinary wedding experience. WildBride is a full service, one-stop luxury shop for everything bridal from a private viewing of gorgeous designer gowns in a stylish, comfortable environment along with direct referrals to the hottest and most sought-after photographers, caterers, florists and more.

Samira has extensive management and sales experience. She has worked within the fashion industry all over the globe including London, Los Angeles, Milan, San Francisco and New York. Her passion has always been for evening gowns and bridal gowns in part due to her inspirational career engagements at Vera Wang and Temperly London. These experiences led to the success of her Hayes Valley bridal salon.

CHALLENGES

To ensure consistent growth Samira knew she needed to have an ever-evolving selection of the latest designer gowns coveted by many fashion and style conscious brides with avant-garde tastes and high expectations. And that meant a cash investment in tradeshows, digital marketing and new showroom inventory.

ACTIONS

Samira was referred to SFSBDC when she needed to learn more about access to working capital to support her growing bridal salon and to develop a strategic action plan to obtain funding. She met with an SBDC finance consultant, who also specializes in the fashion industry, to learn about the best loan options and the best type of financing for her particular needs. Samira learned about current interest rates and favorable loan terms to calculate loan payments, formatting content to present her business plan as a financing document emphasizing quantitative analysis and historical financial highlights, operational efficiencies, as well as sales assumptions to correlate with revenue, increases month over month and year over year. She worked with her consultant diligently refining overall financial goals for annual, quarterly and monthly income and expenses, profit margins and cash flow to create the most impactful proformas.

RESULTS

Samira’s commitment to creating an awesome business plan with detailed financial projections plus compiling all required loan package documents resulted in a $50,000 small business loan from a local nonprofit lender. We are very proud of her accomplishment!

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.